Case Study
HR firm in the Middle East gains 3x following on LinkedIn in 6 months
A human resource firm was looking for a Digital Marketing agency in the UAE to assist them in Social Media services. Some of the challenges that they were facing was:
- Lack of engagement
- Fresh ideas and concept were missing
- Brand design inconsistency
- Slow-paced growth
Followers at start date
8,000+
Followers after 6 months
24,000+
Date:
August 20, 2022
01
Audit
The process to creating a LinkedIn strategy begins with an audit that assesses a gap. We then created a plan to outline the content ideas and engagement tactics.
02
Concept
Greyscale created concepts that showcases that the client is thought leader. This included planning different content types - carousel, cards, videos, polls, and newsletter.
03
Design
Branded design that is consistent throughout the content type is essential. We created a standard way of designs to portray the social media information.
04
Engagement
With our crafted strategy that works round the clock to get the right audience, we over achieved the results gaining 3x followers and engagement within 6 months.
