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Master these 5 skills to work in Digital Marketing

Digital marketing is one of the most sought after careers right now, with the industry projected to grow over 9% by 2026. So, if you are looking to break into this dynamic industry, master these 5 skills and you will be well on your way to becoming an expert digital marketer!


A big part of being a digital marketer is content creation. So being able to research trends in social media, specific industries, and niches is a very important skill. This means learning what keywords to use in a Google search, what sources are credible, and what content can be repurposed for your needs. Having strong research skills will help you in areas like social media, SEO, copywriting, data analysis, and even branding.

Social media marketing

This is one of the most vital skills that any aspiring digital marketer should have. Most, if not all businesses are looking to maximize their online presence to boost brand awareness.

So as a digital marketer, you will need to learn how to stay on top of trends, establish target audiences, and create custom strategies for each channel. A good way to start is by taking online courses. HubSpot offers a free social media marketing course with certification that you can add to your LinkedIn. You can also take Google’s free social media course.

Apart from taking courses, you can also keep yourself updated by reading marketing blogs, following digital marketers on social media and staying up-to-date on digital marketing news.

Search Engine Optimization (SEO)

Learning how to optimize for SEO is a very important skill to master. Conducting keyword research, analyzing your competitors, and using the right keywords in your content will help you rank higher on google and bring better visibility to your brand. It is also a cost-effective way to increase web traffic to your page.

Neil Patel offers a free SEO course that runs for 7 weeks that you can learn from. You can also take the free Beginner’s Guide to SEO course offered by the popular SEO tool, Moz.

Paid advertising

Running successful ad campaigns is an integral part of digital marketing. Using tools like Facebook Ads Manager, LinkedIn Campaign Manager, and Google Ad Manager; and calculating metrics like Cost Per Click (CPC) and Cost Per Lead (CPL) is a good skill to master if you are looking to become a digital marketer.

You can do this by taking a free HubSpot course on Digital Advertising or a free Fundamentals of Social Media course on Coursera that is offered by Meta.

Marketing analytics

As a digital marketer, knowing if your strategies and campaigns are working is key. Monitoring and analyzing metrics for each digital activity will enable the digital marketer to embed these insights into future campaigns. There are tons of metrics like reach, content interactions, ad clicks, keyword popularity, and audience demographics across platforms that can be monitored and whose results will influence your future strategies.

Learning to use tools like Google Analytics, Google Search Console, Meta Business Suite, and LinkedIn analytics can be a great place to start. Google Digital Garage offers a free Marketing Analytics course that covers basic analytics that every marketer needs to know to make data-driven decisions.


Fortunately, most of these skills can be learnt as you gain more marketing experience. As a digital marketer, the learning never stops. As technology continues to evolve, your strategies must evolve right alongside it!

About us

Greyscale Digital is a boutique marketing agency headquartered in Dubai, U.A.E. Our team of experts specialise in helping growing businesses with social media management, SEO, lead generation, and paid promotion.

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